The most frequent question I get while working the food truck is "why did you do it?" Why did you leave a high paying job as an attorney to jump into a notoriously difficult to succeed industry? The simple, one word answer? Fear.

For those that don't know, our regular weekend post-up on Fridays and Saturdays is at Star Bar located at 600 W. 6th St. We'll be serving dinner and late night eats from 7 PM up through 3 AM.

For those who have been in hiding over the past couple of weeks, C3 Presents (of ACL fame) is putting on the first annual Gypsy Picnic Festival November 6th from 11AM-8PM at Auditorium Shores.

Our fourth week of operation is staring us in the face and a quick recap of our past two weeks is in order. Already, I think we have some of the best customers anyone could ask for.

As our first week in operation ended early Sunday morning and our crew traveled back to our commissary, I reflected on the week that was. The movie "Into the Wild" was the first thing that came to mind.

On 9/25/10, the peached tortilla opened its doors to Austin. We had an amazing turnout of over 200 people. Thank you Austin for your support!

In May of 2009, I sat in my St. Louis apartment with an idea for a food concept that I believed would satisfy an unsatisfied niche. A concept which was innovative and different but still familiar to most Americans.

Austin, please get some rest over the next two weeks. Because on Saturday, September 25, 2010, we want you to be a part of our launch event. You'll be offered a comfortable, engaging environment at an Austin institution, Star Bar, to sample the newest and most flavorful food to hit the streets of Austin. Need we say more?

Why not? In creating the peached tortilla, we wanted a trip to our food truck to be an escape from the drones of your average day. A place where it's OK to let flavors explode and to eat something a little bit different.

This is the first, and most likely last, time we will publish a bare bones photo of our food truck. We are sending it to the shop for a thorough re-branding, so that it can roam the streets of Austin fully noticed.