The Peached Tortilla founder, Eric Silverstein, sits down on the Haymaker's forum to discuss all things mobile. Start-up advice, mobile food business, & more.

Can food trucks be franchised? Exploring the challenges and potential for franchising in the food truck industry, with real-world examples.

We get a lot of phone calls these days about operating a food truck during SXSW. Read more for answers!

Austin continues to grow and construction is picking up on empty lots. The result? We have seen the vibrant food truck and trailer scene take a hit.

Making money in the food truck industry is like re-creating your mom's secret sauce. There are a variety of components which you must constantly tweak, adding and subtracting, to get your bottom line to where it needs to be.

I have partnered with Tiffany Harelik from Trailer Food Diaries and Kristen Stacey from The Seedling Truck to launch Trailer Food Tuesdays, a monthly series at the Long Center for Performing Arts.

In case you missed it, our friends at Eat Austin Eat profiled us this past week. Check it out. And remember...taste life, get peached.

In case you missed it, check out the incredible video put together by Enrico Deleon and Frank Maulit recapping the Battle on Burnet.

Well, it was bound to happen sooner or later. We would be faced with a challenge that we just could not turn down. So when Chip and Chad Reed of Roll on Sushi Diner asked us to participate in an Austin Fusion Showdown with bacon as the key ingredient, we gladly obliged.

The prestigious Eater awards came out Monday this week, and we were honored to win Food Truck of the Year 2011. It has been a long, strenuous journey to the top since we launched in 2010; it's nice to be recognized for our hard work. We strive to continue to produce a top product. We have multiple projects lined up in the near future which will introduce our fans to broader, more diverse flavors.

Big news, ATX! This Saturday, October 29th, we'll be participating in Aftershock, a food truck mash-up at Circle Brewing Company (2340 W. Braker Lane) from 12PM-3PM.

For those that haven't heard, half our team will be off to San Francisco next week to serve up banh mi and pad thai tacos at the San Francisco Street Food Festival. The festival is scheduled for Saturday, August 20th from 11AM-7PM.

Last month I sat in my Atlanta hotel room staring at my Blackberry in the early morning when my twitter account lit up. @technosailor, a loyal customer of ours, had tweeted a link to an article written about food trucks on salon.com. I read it. And then I re-read it.

Thanks to all of you who showed up and ate at the truck during SXSW. It was an awesome, albeit tiring, experience for all of us.

For those that have been in hiding today, we announced that we will be opening a permanent location right on the Drag near UT at the corner of Guadalupe and Dean Keaton.

These days, that's the question I keep getting asked. And the answer is unequivocally "yes." I'm six months into this food truck journey (four months of operation) and it has been a rollercoaster ride to say the least.

peached tortilla fans - A lot of exciting things are going on this month of December. A quick rundown is in store as Austinites continue to get peached!

Do you play to win or do you play not to lose? There's a subtle difference and if you fall by way of the latter you may be headed down the road of mediocrity.

A press section will be added at some point to the website, but for right now, I have hunted and gathered some of the most recent and interesting press on the peached tortilla. Enjoy.

Our presence at the Gypsy Picnic on November 6th would not have been possible without our "volunteers" who sacrificed the majority of their Saturday to help us out.